Showcases are the arrangements of a place where the products are displayed. They are a part of the communication between the brand and the customer. While presenting the product, the showcases almost speak to the customer by making use of the unlimited expression possibilities of design elements and principles. For visual perception to occur in the fastest way and for the message to be given about the product to be read, the details contained in the showcase design are of great importance. It is seen that the classical showcase concept has changed over time, transformed into a kind of installation (placement), and different materials, concepts, lighting techniques and applications where basic design elements and principles are evaluated have stood out. The researches on the showcases are focused on space arrangement, especially in the fields of interior architecture and fashion design; however, it is seen that the issue of color features and selections used in showcase design is handled with a relatively limited approach. Color, one of the important basic design elements, is an effective communication tool with physiological, psychological and cultural meanings with its multi-layered structure. While the showcase arrangements retain their diversity as effective installations that use the visual language of brands and design according to changing conditions, the contribution of color is highly noticeable with its rich features and meanings. Color relations, harmony, contrasts, meanings, psychological effects, the perception that showcase designs create on people, which are considered in the context of color and space perception, have an impact beyond what is visible. In this study, it is aimed to examine how the color element, which differs with the texture, material, light and supporting elements in the product and its background, is used in the showcase installations as the design spaces where the products are exhibited, and what their contribution is to the showcase installations. In this context, detailed readings of color features will be made by descriptive analysis of samples from showcase arrangements of major fashion brands in the study, which is limited to the element of color.