Dynamic capabilities driving an eco-based advantage and performance in global hotel chains: The moderating effect of international strategy

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Leonidou L. C., Leonidou C. N., Fotiadis T. A., Aykol B.

TOURISM MANAGEMENT, vol.50, pp.268-280, 2015 (SSCI, Scopus) identifier identifier

  • Publication Type: Article / Article
  • Volume: 50
  • Publication Date: 2015
  • Doi Number: 10.1016/j.tourman.2015.03.005
  • Journal Name: TOURISM MANAGEMENT
  • Journal Indexes: Social Sciences Citation Index (SSCI), Scopus
  • Page Numbers: pp.268-280
  • Keywords: Dynamic capabilities, Environmental management, Competitive advantage, Performance
  • Open Archive Collection: AVESIS Open Access Collection
  • Dokuz Eylül University Affiliated: Yes

Abstract

Building on the dynamic capabilities theory, a model of organizational capabilities driving an eco-based competitive advantage and performance in the global hotel industry is tested. Data obtained from 102 hotel chains reveal that organizational learning, shared vision, and cross-functional integration are conducive to creating a green competitive advantage, though this is not the case with relationship building and technology sensing/response. In turn, an eco-based advantage positively affects global financial performance. Certain dimensions of international strategy, namely foreign entry through joint ventures and decision-making decentralization, positively moderate the advantage performance link, while no moderation effect exists for global market configuration and standardization/adaptation. (C) 2015 Elsevier Ltd. All rights reserved.