Choosing the most effective networking strategy and practice for open innovation


Ferliler G., FELEKOĞLU B., TAŞAN A. S.

24th International Joint Conference on Industrial Engineering and Operations Management, IJCIEOM 2018, Lisbon, Portugal, 18 - 20 July 2018, vol.280, pp.101-113 identifier

  • Publication Type: Conference Paper / Full Text
  • Volume: 280
  • Doi Number: 10.1007/978-3-030-14969-7_9
  • City: Lisbon
  • Country: Portugal
  • Page Numbers: pp.101-113
  • Keywords: Network, Open innovation, TOPSIS
  • Dokuz Eylül University Affiliated: Yes

Abstract

© Springer Nature Switzerland AG 2019.In today’s world, innovation is a very important force to enable companies to survive. It is no longer enough for companies to develop products or services using only their internal resources. For this reason, companies are receiving support from external sources in order to save time and cost while continuing innovation activities. This approach is an open innovation approach that includes customers, suppliers, consumers and other firms. In recent years it has been observed that companies that adopt open innovation are ahead of the competition. Choosing effective strategies and practices when networking with external partners plays an important role for success. In this study, 20 large companies interested in open innovation in America were selected and criteria they consider when creating their open innovation networks and strategies and practices they use were investigated. After reviewing the literature on open innovation, eight criteria and fifteen strategies and practices have been identified that are effective in creating networks of companies. TOPSIS method was used as a multi criteria decision-making methods to determine the most effective strategies and practices. While the importance level of the criteria was determined, the opinions of the employees of the companies within the scope of the research were taken. Based on the results, the most effective strategies and practices when creating a network, were discussed and future work directions were highlighted.