Understanding Consumer Behavior in Technology-Mediated Spaces


İpek İ.

in: Digital Transformation in Business and Society: Theory and Cases, George Babu,Paul Justin, Editor, Palgrave Macmillan, Cham, Zürich, pp.169-189, 2020

  • Publication Type: Book Chapter / Chapter Vocational Book
  • Publication Date: 2020
  • Publisher: Palgrave Macmillan, Cham
  • City: Zürich
  • Page Numbers: pp.169-189
  • Editors: George Babu,Paul Justin, Editor
  • Dokuz Eylül University Affiliated: Yes