The historical assets of İzmir reflecting the ancient identity of the city with a prosperous past of over 8500 years are on the verge of extinction; thus, raising our awareness as to the preservation of those still in existence has become imperative, dictating comprehensive conservation studies covering its many aspects. This paper discusses the Agora and its surroundings in the light of the complex site quality it displays, as one of the archeological focal points in active urban life. The excavations undertaken intermittently in the past in this area bearing the marks of the Hellenistic-Roman period have assumed continuity in recent years, hence making available valuable pieces of information regarding the history of the city as well as the structure itself. Also included in this study are suggestions to re-design the area and its surroundings in terms of cultural tourism. The study calls for the conservation of the Agora area as a historical focus of interest in daily excursions. Consequently, the following are to be considered:

-Re-designing the area around the Hatuniye Square as regards restaurants, accomodation facilities, souvenir shops,-Improving the appearance of the side streets leading to the Agora area,-Undertaking the restoration of the religious buildings in accordance with the re-designing of the surroundings, and connecting the pedestrian route to the Agora.