Perakende Mağazacılığında Fijital Alışveriş Deneyimleri: Hazır Giyim Perakendeciliği Sektöründe Niteliksel Bir Araştırma (Phygital Shopping Experiences in Retail Stores: A Qualitative Research in the Apparel Retailing Industry)


İsmayilzada A., Özeren E.

4th International Engineering and Technology Management Summit 2022– ETMS2022, İstanbul, Turkey, 20 - 21 October 2022, pp.231-237

  • Publication Type: Conference Paper / Full Text
  • City: İstanbul
  • Country: Turkey
  • Page Numbers: pp.231-237
  • Dokuz Eylül University Affiliated: Yes