A Content Analysis of Appeals in Food and Beverage TV Commercials


ÖZGEN I., TOKER H.

Journal of Media Research, vol.12, no.34, pp.32-49, 2019 (Peer-Reviewed Journal)

  • Publication Type: Article / Article
  • Volume: 12 Issue: 34
  • Publication Date: 2019
  • Journal Name: Journal of Media Research
  • Journal Indexes: Other Indexes
  • Page Numbers: pp.32-49
  • Dokuz Eylül University Affiliated: Yes