Akademik Veri Yönetim Sistemi
23rd International Scientific Conference on Economic and Social Development (ESD), Madrid, İspanya, 15 - 16 Eylül 2017, ss.390-400
Consumers' purchase intentions and shopping behaviours are changing and growing day by day. However, not all consumers have the same behaviors in online shopping expecially in C2C e-commerce. This study focuses on the impact of consumers' online shopping behaviors factors such as average monthly spend on online shopping, website visit frequency, monthly average amount of online shoping on e-servicescape dimensions. By using a sample of 916 consumers, this study provide a widen and different viewpoint on e-servicescape dimensions. We hightlight the effects of online shopping behaviors on customization, entertainment, ease of payment, visual appeal, interactivity, usability, consumer reviews, and originality of website which were defined as e-servicescape dimensions in the relevant literature. Results revealed consumers' online shopping behaviors are assosciated with some e-servicescape dimensions. In closing, theoretical and managerial implications for marketing theory and managers were discussed while important limitations are recognized.