CHOOSING A BRAND: LUXURY AND STANDARD BRANDS IN DEVELOPED VERSUS DEVELOPING MARKETS

Sullivan U. Y., OFLAÇ B., YILDIRIM C., Aurand T. W.

Marketing Management Association 2022 Annual Fall Educators' Conference, Texas, United States Of America, 20 - 23 September 2022, pp.96, (Summary Text)

  • Publication Type: Conference Paper / Summary Text
  • City: Texas
  • Country: United States Of America
  • Page Numbers: pp.96
  • Dokuz Eylül University Affiliated: Yes