CHOOSING A BRAND: LUXURY AND STANDARD BRANDS IN DEVELOPED VERSUS DEVELOPING MARKETS


Sullivan U. Y., OFLAÇ B., YILDIRIM C., Aurand T. W.

Marketing Management Association 2022 Annual Fall Educators' Conference, Texas, United States Of America, 20 - 23 September 2022, pp.96

  • Publication Type: Conference Paper / Summary Text
  • City: Texas
  • Country: United States Of America
  • Page Numbers: pp.96
  • Dokuz Eylül University Affiliated: Yes