Family Members and Vacation Satisfaction: Proposal of a Conceptual Framework

Kozak M., Duman T.

INTERNATIONAL JOURNAL OF TOURISM RESEARCH, vol.14, no.2, pp.192-204, 2012 (SSCI) identifier identifier

  • Publication Type: Article / Article
  • Volume: 14 Issue: 2
  • Publication Date: 2012
  • Doi Number: 10.1002/jtr.847
  • Journal Indexes: Social Sciences Citation Index (SSCI), Scopus
  • Page Numbers: pp.192-204
  • Keywords: post-purchase behaviour, decision-making, family vacation satisfaction, behavioural intentions, DECISION-MAKING, CUSTOMER SATISFACTION, PURCHASING DECISIONS, HOLIDAY, LEISURE, CHILD, PROFITABILITY, PERCEPTIONS, QUALITY, PARENTS
  • Dokuz Eylül University Affiliated: No


This study aimed to investigate the extent to which the other family members (spouse and/or child/ren) in a family influence the vacationers' overall vacation satisfaction and future behavioural intentions. As part of the study, a conceptual framework was proposed where overall vacation satisfaction mediates the relationships between spouses' and child/ren's vacation evaluations and respondents' return and recommending intentions. The methodology included self-administered surveys of 445 families from the UK, which were completed at a Turkish resort airport in August 2007. The results indicate that the respondents' vacation satisfaction is influenced more strongly by spouses. Furthermore, the results show that respondents' return intentions are determined by their and their spouses' vacation satisfaction, whereas respondents' recommending intentions are determined by their and their child/ren's vacation satisfaction. These results bring new insights into the post-purchase vacation behaviour for both theory and practice. Copyright (c) 2011 John Wiley & Sons, Ltd.