Digital Marketing Strategies in the Maritime Supply Chain: A Systematic Literature Review on Value Co-Creation with a Behavioral Economics Perspective
24.Uluslararası İşletmecilik Kongresi , İzmir, Turkey, 8 - 10 May 2025, pp.367-385, (Full Text)
- Publication Type: Conference Paper / Full Text
- City: İzmir
- Country: Turkey
- Page Numbers: pp.367-385
- Dokuz Eylül University Affiliated: Yes