Digital Marketing Strategies in the Maritime Supply Chain: A Systematic Literature Review on Value Co-Creation with a Behavioral Economics Perspective

Peyman D., Denktaş Şakar G.

24.Uluslararası İşletmecilik Kongresi , İzmir, Turkey, 8 - 10 May 2025, pp.367-385, (Full Text)

• Publication Type: Conference Paper / Full Text
• City: İzmir
• Country: Turkey
• Page Numbers: pp.367-385
• Dokuz Eylül University Affiliated: Yes