Digital Marketing Strategies in the Maritime Supply Chain: A Systematic Literature Review on Value Co-Creation with a Behavioral Economics Perspective


Peyman D., Denktaş Şakar G.

24.Uluslararası İşletmecilik Kongresi , İzmir, Turkey, 8 - 10 May 2025, pp.367-385, (Full Text)

  • Publication Type: Conference Paper / Full Text
  • City: İzmir
  • Country: Turkey
  • Page Numbers: pp.367-385
  • Dokuz Eylül University Affiliated: Yes