ANALYSIS OF THE IMPACT OF FEAR OF MISSING OUT (FOMO) AND FLOW EXPERIENCE ON CONSUMERS’ ONLINE PURCHASING BEHAVIOR


Özgüven Tayfun N., Gümüştaş İ.

ASOS Journal, vol.13, no.166, pp.14-28, 2025 (Peer-Reviewed Journal)

  • Publication Type: Article / Article
  • Volume: 13 Issue: 166
  • Publication Date: 2025
  • Journal Name: ASOS Journal
  • Journal Indexes: Index Copernicus, Asos İndeks
  • Page Numbers: pp.14-28
  • Dokuz Eylül University Affiliated: Yes