The Effect of Corporate Social Responsibility on Consumers Emotional Reactions in Product Harm Crisis


ASSIOURAS I., ÖZGEN Ö., SKOURTIS G.

American Marketing Association (AMA) Winter Educators' Conference 2011, Austin, Texas, United States Of America, 18 - 20 February 2011, vol.22, pp.163-170

  • Publication Type: Conference Paper / Full Text
  • Volume: 22
  • City: Austin, Texas
  • Country: United States Of America
  • Page Numbers: pp.163-170
  • Dokuz Eylül University Affiliated: Yes