Meta-Analysis: Deconstructing Marketing Knowledge
in: Handbook of Research Methods for Marketing Management, Nunkoo Robin, Teeroovengadum Viraiyan, Ringle Christian M., Editor, Edward Elgar , pp.128-144, 2021
- Publication Type: Book Chapter / Chapter Vocational Book
- Publication Date: 2021
- Publisher: Edward Elgar
- Page Numbers: pp.128-144
- Editors: Nunkoo Robin, Teeroovengadum Viraiyan, Ringle Christian M., Editor
- Dokuz Eylül University Affiliated: Yes