Relationship marketing strategies in the container shipping industry: A qualitative approach

Tepe R., Arabelen G.

Scientific Journals of the Maritime University of Szczecin, vol.69, no.69, pp.1-13, 2022 (ESCI)

  • Publication Type: Article / Article
  • Volume: 69 Issue: 69
  • Publication Date: 2022
  • Doi Number: 10.17402/501
  • Journal Name: Scientific Journals of the Maritime University of Szczecin
  • Journal Indexes: Emerging Sources Citation Index (ESCI)
  • Page Numbers: pp.1-13
  • Keywords: relationship marketing strategies, customer loyalty, customer value, internal capability, maritime logistics value, container shipping
  • Dokuz Eylül University Affiliated: Yes