Antecedents and outcomes of consumer country-of-origin perceptions: A meta-analysis

Leonidou L. C., Samiee S., Aykol B., Korfiatis N.

AMA Global Marketing SIG Conference, Zakinthos, Greece, 21 - 23 May 2018

  • Publication Type: Conference Paper / Unpublished
  • City: Zakinthos
  • Country: Greece
  • Dokuz Eylül University Affiliated: Yes