The meanings, rituals and consumption patterns of Holy Feast and New Year in Turkey Urban vs rural

Kurt S., ÖZGEN Ö.

JOURNAL OF ISLAMIC MARKETING, cilt.4, sa.1, ss.64-80, 2013 (ESCI) identifier identifier

  • Yayın Türü: Makale / Tam Makale
  • Cilt numarası: 4 Sayı: 1
  • Basım Tarihi: 2013
  • Doi Numarası: 10.1108/17590831311306354
  • Dergi Adı: JOURNAL OF ISLAMIC MARKETING
  • Derginin Tarandığı İndeksler: Emerging Sources Citation Index (ESCI)
  • Sayfa Sayıları: ss.64-80
  • Anahtar Kelimeler: Muslim consumer, Meaning, Ritual, Consumption pattern, Holy Feast, New Year, Consumer behaviour, Turkey
  • Dokuz Eylül Üniversitesi Adresli: Evet

Özet

Purpose - The purpose of this paper is to investigate and compare the meanings, rituals, and the celebration context related to Holy Feasts and New Year, to determine consumption patterns of female consumers during these occasions and compare the results for urban and rural areas.