The meanings, rituals and consumption patterns of Holy Feast and New Year in Turkey Urban vs rural

Kurt S., ÖZGEN Ö.

JOURNAL OF ISLAMIC MARKETING, vol.4, no.1, pp.64-80, 2013 (ESCI) identifier identifier

  • Publication Type: Article / Article
  • Volume: 4 Issue: 1
  • Publication Date: 2013
  • Doi Number: 10.1108/17590831311306354
  • Journal Name: JOURNAL OF ISLAMIC MARKETING
  • Journal Indexes: Emerging Sources Citation Index (ESCI)
  • Page Numbers: pp.64-80
  • Keywords: Muslim consumer, Meaning, Ritual, Consumption pattern, Holy Feast, New Year, Consumer behaviour, Turkey
  • Dokuz Eylül University Affiliated: Yes

Abstract

Purpose - The purpose of this paper is to investigate and compare the meanings, rituals, and the celebration context related to Holy Feasts and New Year, to determine consumption patterns of female consumers during these occasions and compare the results for urban and rural areas.