Sales forecasting by using a causal FIR filter in signal processing

Bayhan G.

1st European Conference on Signal Analysis and Prediction (ECSAP-97), PRAGUE, Çek Cumhuriyeti, 24 - 27 Haziran 1997, ss.191-194 identifier

  • Yayın Türü: Bildiri / Tam Metin Bildiri
  • Cilt numarası:
  • Basıldığı Şehir: PRAGUE
  • Basıldığı Ülke: Çek Cumhuriyeti
  • Sayfa Sayıları: ss.191-194
  • Dokuz Eylül Üniversitesi Adresli: Hayır

Özet

In this study, we used a causal finite impulse response (FIR) filter to obtain the relationship between advertising expenditures and sales of a company producing jeans, and it was shown that this filter can be applied to forecast the sales, Best choice of the advertising period was determined by using a statistical technique.