Research Information System
1st European Conference on Signal Analysis and Prediction (ECSAP-97), PRAGUE, Czech Republic, 24 - 27 June 1997, pp.191-194
In this study, we used a causal finite impulse response (FIR) filter to obtain the relationship between advertising expenditures and sales of a company producing jeans, and it was shown that this filter can be applied to forecast the sales, Best choice of the advertising period was determined by using a statistical technique.