Research Information System
INTERNATIONAL CONGRESS ON POLITICAL, ECONOMIC AND SOCIAL STUDIES, Sakarya, Turkey, 15 May 2022, (Full Text)
Marine tourism, an essential part of tourism and shipping, is a sector that contributes to the region's and country's economies and includes a wide range of business lines. SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis is used in this study to evaluate the potential of marine tourism in the Kuşadası region. The Kuşadası region hosts all aspects of marine tourism. There is a cruise terminal, a marina, 32 water sports centers, seven underwater sports centers, 35 daily excursion tour operators, and secondary service providers within the region to support those primary service providers. Central administration and local authority, non-governmental organizations, and information-producing institutions are among the stakeholders who contribute to the region's marine tourism's presence and sustainability. Face-to-face interviews with 32 actors from various marine tourism stakeholders are conducted in this context between the 15th of December 2021 and the 20th of January 2022. As a result of the analysis, the sector's general strengths, weaknesses, opportunities, and threats are evaluated first, followed by separate discussions of cruise tourism, yacht tourism, water sports, and day trip boating. Using the TOWS matrix, short and long-term strategies for the Kusadasi marine tourism sector are proposed following the SWOT analysis.