Having Corporate Ability or Corporate Social Responsibility Positioning Building Strong Brands in Brand Crisis


ASSIOURAS I., ÖZGEN Ö., SAKER SOULTANI N.

39th European Marketing Academy (EMAC) Conference, Kopenhag, Denmark, 1 - 04 June 2010, pp.217

  • Publication Type: Conference Paper / Summary Text
  • City: Kopenhag
  • Country: Denmark
  • Page Numbers: pp.217
  • Dokuz Eylül University Affiliated: Yes