Big data and its supporting elements: Implications for tourism and hospitality marketing


İNANÇ M., KOZAK M.

in: Big Data and Innovation in Tourism, Travel, and Hospitality: Managerial Approaches, Techniques, and Applications, M. Sigala, R. Rahimi & M. Thelwall, Editor, Springer International Publishing, pp.213-223, 2019

  • Publication Type: Book Chapter / Chapter Vocational Book
  • Publication Date: 2019
  • Publisher: Springer International Publishing
  • Page Numbers: pp.213-223
  • Editors: M. Sigala, R. Rahimi & M. Thelwall, Editor
  • Dokuz Eylül University Affiliated: Yes