Social media practices applied by city hotels: a comparative case study from Turkey

Sanlioz Ozgen H. K., KOZAK M.

WORLDWIDE HOSPITALITY AND TOURISM THEMES, cilt.7, sa.3, ss.229-241, 2015 (ESCI, Scopus) identifier identifier

  • Yayın Türü: Makale / Tam Makale
  • Cilt numarası: 7 Sayı: 3
  • Basım Tarihi: 2015
  • Doi Numarası: 10.1108/whatt-03-2015-0010
  • Dergi Adı: WORLDWIDE HOSPITALITY AND TOURISM THEMES
  • Derginin Tarandığı İndeksler: Emerging Sources Citation Index (ESCI), Scopus
  • Sayfa Sayıları: ss.229-241
  • Anahtar Kelimeler: City hotels, Hotel management, Social media, Hotel marketing, TripAdvisor, Visitor experience
  • Dokuz Eylül Üniversitesi Adresli: Evet

Özet

Purpose - This study aims to examine various forms of hotel businesses' social media (SM) practices by analysing TripAdvisor (TA) and examining its critical role in decision-making. As a well-known platform of SM in tourism, TA serves as an independent review site where visitors share their holiday experiences.