The Effect of Human Images in Advertisements on Consumer Attention by Product Type and Gender: An Eye-Tracking Study

Delen E., Ilter B.

Pazarlama ve Pazarlama Araştırmaları Dergisi, vol.14, no.2, pp.329-358, 2021 (TRDizin)

• Publication Type: Article / Article
• Volume: 14 Issue: 2
• Publication Date: 2021
• Doi Number: 10.15659/ppad.14.2.267
• Journal Name: Pazarlama ve Pazarlama Araştırmaları Dergisi
• Journal Indexes: TR DİZİN (ULAKBİM)
• Page Numbers: pp.329-358
• Dokuz Eylül University Affiliated: Yes