The Effect of Human Images in Advertisements on Consumer Attention by Product Type and Gender: An Eye-Tracking Study
Pazarlama ve Pazarlama Araştırmaları Dergisi, vol.14, no.2, pp.329-358, 2021 (TRDizin)
- Publication Type: Article / Article
- Volume: 14 Issue: 2
- Publication Date: 2021
- Doi Number: 10.15659/ppad.14.2.267
- Journal Name: Pazarlama ve Pazarlama Araştırmaları Dergisi
- Journal Indexes: TR DİZİN (ULAKBİM)
- Page Numbers: pp.329-358
- Dokuz Eylül University Affiliated: Yes