Six Decades of Research on Consumer Country-of-Origin Perceptions: A Critical Review

Leonidou L. C., Samiee S., Katsikeas C. S., Aykol B.

AMA Global Marketing SIG 2022 Conference, Hania, Greece, 31 May - 03 June 2022, (Unpublished)

• Publication Type: Conference Paper / Unpublished
• City: Hania
• Country: Greece
• Dokuz Eylül University Affiliated: Yes