Six Decades of Research on Consumer Country-of-Origin Perceptions: A Critical Review | AVESİS

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Six Decades of Research on Consumer Country-of-Origin Perceptions: A Critical Review

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Leonidou L. C., Samiee S., Katsikeas C. S., Aykol B.

AMA Global Marketing SIG 2022 Conference, Hania, Greece, 31 May - 03 June 2022

Publication Type: Conference Paper / Unpublished
City: Hania
Country: Greece
Dokuz Eylül University Affiliated: Yes