Akademik Veri Yönetim Sistemi
Second International Conference on Social Sciences, İzmir, Türkiye, 10 - 11 Eylül 2009, ss.119-126
In the fields of economics and finance, dominant paradigm is being questioned by the behavioral approaches. Classical assumption of homo economicus based on completely rational human being is challenged. In order to turn this imaginary being into a real human being is challenged, irrational parts of a human being are no longer ignored as exceptions. Emotive and cognitive factors that causes irrational results began to be examined. In the field of organizational behavior, conception of a human being aren`t ignored, but a struggle for control of these factors continues.Even though, it is obvious that behavioralist in the other fields shouldn`t have to re-invent concepts of behavioral approaches, there is an interesting gap in interdisciplinary studies with organizational behavior academicians. In this study field of behavioral finance will be analyzed from the organizational behavior perspective and the potential challenges will be highlighted. Keywords: Organizational Behavior, Behavioral Finance.