The Influence of the Dimensions of Export Market Orientation on Export Performance: A Meta-Analysis Study
ESKISEHIR OSMANGAZI UNIVERSITESI IIBF DERGISI-ESKISEHIR OSMANGAZI UNIVERSITY JOURNAL OF ECONOMICS AND ADMINISTRATIVE SCIENCES, vol.15, no.3, pp.1043-1060, 2020 (ESCI, TRDizin)
- Publication Type: Article / Article
- Volume: 15 Issue: 3
- Publication Date: 2020
- Journal Name: ESKISEHIR OSMANGAZI UNIVERSITESI IIBF DERGISI-ESKISEHIR OSMANGAZI UNIVERSITY JOURNAL OF ECONOMICS AND ADMINISTRATIVE SCIENCES
- Journal Indexes: Emerging Sources Citation Index (ESCI), TR DİZİN (ULAKBİM)
- Page Numbers: pp.1043-1060
- Keywords: Export Market Orientation, Export Performance, Meta-Analysis, Measurement Factors, Contextual Factors
- Dokuz Eylül University Affiliated: Yes
Abstract
This study aims to quantitatively synthesize all empirical research on the link between the dimensions of export market orientation and export performance, and to investigate the effects of possible contextual and measurement moderators on these relationships. This meta-analysis examining 70 total effects (N = 2,829) demonstrates that export market intelligence generation has a more powerful effect on export performance in comparison with other dimensions of export market orientation. Moreover, the meta-analytic evidence also indicates that the association between export market orientation and export performance is stronger for the studies measuring the performance construct with subjective items and concentrating on its non-economic indicators. Also, the magnitude of the correlation between export market orientation and export performance reveals identical results for both developed and developing economies in achieving better export performance.