The Influence of the Dimensions of Export Market Orientation on Export Performance: A Meta-Analysis Study

BIÇAKCIOĞLU PEYNİRCİ N., İPEK İ.

ESKISEHIR OSMANGAZI UNIVERSITESI IIBF DERGISI-ESKISEHIR OSMANGAZI UNIVERSITY JOURNAL OF ECONOMICS AND ADMINISTRATIVE SCIENCES, cilt.15, sa.3, ss.1043-1060, 2020 (ESCI) identifier

  • Yayın Türü: Makale / Tam Makale
  • Cilt numarası: 15 Sayı: 3
  • Basım Tarihi: 2020
  • Dergi Adı: ESKISEHIR OSMANGAZI UNIVERSITESI IIBF DERGISI-ESKISEHIR OSMANGAZI UNIVERSITY JOURNAL OF ECONOMICS AND ADMINISTRATIVE SCIENCES
  • Derginin Tarandığı İndeksler: Emerging Sources Citation Index (ESCI), TR DİZİN (ULAKBİM)
  • Sayfa Sayıları: ss.1043-1060
  • Anahtar Kelimeler: Export Market Orientation, Export Performance, Meta-Analysis, Measurement Factors, Contextual Factors, ORIENTED BEHAVIOR, ORGANIZATIONAL PERFORMANCE, STRATEGIC ORIENTATIONS, BUSINESS PERFORMANCE, MODERATING ROLES, ANTECEDENTS, INNOVATION, IMPACT, CAPABILITIES, FIRM
  • Dokuz Eylül Üniversitesi Adresli: Evet

Özet

This study aims to quantitatively synthesize all empirical research on the link between the dimensions of export market orientation and export performance, and to investigate the effects of possible contextual and measurement moderators on these relationships. This meta-analysis examining 70 total effects (N = 2,829) demonstrates that export market intelligence generation has a more powerful effect on export performance in comparison with other dimensions of export market orientation. Moreover, the meta-analytic evidence also indicates that the association between export market orientation and export performance is stronger for the studies measuring the performance construct with subjective items and concentrating on its non-economic indicators. Also, the magnitude of the correlation between export market orientation and export performance reveals identical results for both developed and developing economies in achieving better export performance.