A Systematic Literature Review of Digital Marketing Strategies in Maritime Logistics
Journal of Eta Maritime Science, cilt.14, sa.2, ss.137-147, 2026 (ESCI, Scopus, TRDizin)
- Yayın Türü: Makale / Derleme
- Cilt numarası: 14 Sayı: 2
- Basım Tarihi: 2026
- Doi Numarası: 10.4274/jems.2026.01336
- Dergi Adı: Journal of Eta Maritime Science
- Derginin Tarandığı İndeksler: Emerging Sources Citation Index (ESCI), Scopus, Applied Science & Technology Source, Central & Eastern European Academic Source (CEEAS), Directory of Open Access Journals, TR DİZİN (ULAKBİM)
- Sayfa Sayıları: ss.137-147
- Anahtar Kelimeler: digital marketing, digital marketing channels, Digital marketing strategies, maritime logistics, systematic literature review
- Açık Arşiv Koleksiyonu: AVESİS Açık Erişim Koleksiyonu
- Dokuz Eylül Üniversitesi Adresli: Evet
Özet
Maritime logistics is a core component of the global supply chain, enabling logistics facilities to offer value-added services including maritime transport and other modes, as well as to provide inbound and outbound logistics from the point of origin to the final destination. Despite significant advancements in fields such as operational issues, risk management, sustainability, adaptability, and outcomes of innovative technologies, research on digital marketing strategies in maritime logistics remains limited. This study aims to provide an overview of digital marketing strategies in maritime logistics by analyzing digital technologies and marketing channels through a systematic literature review (SLR). By conducting an SLR, this study aims to fill the gap concerning the importance of an integrated approach to digital marketing channels and technologies and to propose essential frameworks for scholars and practitioners to improve digital marketing strategies in maritime logistics.