Antecedents and Performance Outcomes of Eco-Friendly Marketing Strategies in Global Hotel Chains: A Resource-based Perspective

Leonidou C. N., Leonidou L. C., Fotiadis T. A., Aykol B.

Academy of International Business, 54th Annual Meeting, Washington, United States Of America, 30 June - 02 July 2012, pp.16-17, (Summary Text)

  • Publication Type: Conference Paper / Summary Text
  • City: Washington
  • Country: United States Of America
  • Page Numbers: pp.16-17
  • Dokuz Eylül University Affiliated: Yes