Evaluation of banks in terms of customer preferences with fuzzy SWARA and fuzzy MOORA integrated approach

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Atıf İçin Kopyala

Özdağoğlu A., Keleş M. K., Şenefe M.

Journal of Decision Analytics and Intelligent Computing, cilt.4, sa.1, ss.216-232, 2024 (Hakemli Dergi)

• Yayın Türü: Makale / Tam Makale
• Cilt numarası: 4 Sayı: 1
• Basım Tarihi: 2024
• Doi Numarası: 10.31181/jdaic10007122024o
• Dergi Adı: Journal of Decision Analytics and Intelligent Computing
• Derginin Tarandığı İndeksler: Other Indexes
• Sayfa Sayıları: ss.216-232
• Dokuz Eylül Üniversitesi Adresli: Evet

Özet

This study examines the factors influencing customer preferences in retail and private banking in Turkey, utilizing the fuzzy SWARA methodology. In response to global challenges and advancements in technology, the banking sector has undergone significant transformations over the past two decades, leveraging technology to enhance services and efficiency. However, customer preferences may vary across countries and cultures, with Turkish
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