Integrating multi-criteria decision making and clustering for business customer segmentation

GÜÇDEMİR H., SELİM H.

INDUSTRIAL MANAGEMENT & DATA SYSTEMS, vol.115, no.6, pp.1022-1040, 2015 (SCI-Expanded) identifier identifier

  • Publication Type: Article / Article
  • Volume: 115 Issue: 6
  • Publication Date: 2015
  • Doi Number: 10.1108/imds-01-2015-0027
  • Journal Name: INDUSTRIAL MANAGEMENT & DATA SYSTEMS
  • Journal Indexes: Science Citation Index Expanded (SCI-EXPANDED), Scopus
  • Page Numbers: pp.1022-1040
  • Keywords: Fuzzy AHP, Multi-criteria decision making, Business customer segmentation, Data clustering, ANALYTIC HIERARCHY PROCESS, FUZZY-AHP, MARKET-SEGMENTATION, MANAGEMENT, SELECTION, SERVICE, SYSTEM
  • Dokuz Eylül University Affiliated: Yes

Abstract

Purpose - The purpose of this paper is to develop a systematic approach for business customer segmentation.