Integrating multi-criteria decision making and clustering for business customer segmentation

GÜÇDEMİR H., SELİM H.

INDUSTRIAL MANAGEMENT & DATA SYSTEMS, cilt.115, sa.6, ss.1022-1040, 2015 (SCI-Expanded) identifier identifier

  • Yayın Türü: Makale / Tam Makale
  • Cilt numarası: 115 Sayı: 6
  • Basım Tarihi: 2015
  • Doi Numarası: 10.1108/imds-01-2015-0027
  • Dergi Adı: INDUSTRIAL MANAGEMENT & DATA SYSTEMS
  • Derginin Tarandığı İndeksler: Science Citation Index Expanded (SCI-EXPANDED), Scopus
  • Sayfa Sayıları: ss.1022-1040
  • Anahtar Kelimeler: Fuzzy AHP, Multi-criteria decision making, Business customer segmentation, Data clustering, ANALYTIC HIERARCHY PROCESS, FUZZY-AHP, MARKET-SEGMENTATION, MANAGEMENT, SELECTION, SERVICE, SYSTEM
  • Dokuz Eylül Üniversitesi Adresli: Evet

Özet

Purpose - The purpose of this paper is to develop a systematic approach for business customer segmentation.