Fifty Years of Empirical Research on Country-of-Origin Effects on Consumer Behavior: A Meta-Analysis

Samiee S., Leonidou L. C., Aykol B., Stottinger B., Christodoulides P.

18th Academy-of-Marketing-Science (AMS) World Marketing Congress, Bari, Italy, 14 - 18 July 2015, pp.505-510, (Full Text) identifier

  • Publication Type: Conference Paper / Full Text
  • Volume:
  • Doi Number: 10.1007/978-3-319-29877-1_104
  • City: Bari
  • Country: Italy
  • Page Numbers: pp.505-510
  • Dokuz Eylül University Affiliated: Yes