THE RELATIONSHIP BETWEEN PERSONALITY TRAITS AND SOCIAL MEDIA USE

ÖZGÜVEN TAYFUN N., Mucan B.

SOCIAL BEHAVIOR AND PERSONALITY, vol.41, no.3, pp.517-528, 2013 (SSCI) identifier identifier

  • Publication Type: Article / Article
  • Volume: 41 Issue: 3
  • Publication Date: 2013
  • Doi Number: 10.2224/sbp.2013.41.3.517
  • Journal Name: SOCIAL BEHAVIOR AND PERSONALITY
  • Journal Indexes: Social Sciences Citation Index (SSCI), Scopus
  • Page Numbers: pp.517-528
  • Keywords: social media use, personality traits, socioeconomic factors, five-factor model of personality, INTERNET, FACEBOOK, BIG-5
  • Dokuz Eylül University Affiliated: Yes

Abstract

In this study, we investigated the relationship between social media and users' personality factors. We used a questionnaire comprising the five-factor model of personality (McCrae & Costa, 1987), a life satisfaction scale (Diener, Emmons, Larsen, & Griffin, 1985) and a social media marketing activities scale (Kim & Ko, 2011) to collect data from 503 Faculty of Economics and Administrative Sciences students. The results show that 2 personality traits (namely, conscientiousness and openness to experience), 2 demographic attributes (namely, education and income level) and life satisfaction are significant predictors of social media use. The relationships with the other factors explored were not significant.