THE RELATIONSHIP BETWEEN PERSONALITY TRAITS AND SOCIAL MEDIA USE

ÖZGÜVEN TAYFUN N., Mucan B.

SOCIAL BEHAVIOR AND PERSONALITY, cilt.41, sa.3, ss.517-528, 2013 (SSCI) identifier identifier

  • Yayın Türü: Makale / Tam Makale
  • Cilt numarası: 41 Sayı: 3
  • Basım Tarihi: 2013
  • Doi Numarası: 10.2224/sbp.2013.41.3.517
  • Dergi Adı: SOCIAL BEHAVIOR AND PERSONALITY
  • Derginin Tarandığı İndeksler: Social Sciences Citation Index (SSCI), Scopus
  • Sayfa Sayıları: ss.517-528
  • Anahtar Kelimeler: social media use, personality traits, socioeconomic factors, five-factor model of personality
  • Dokuz Eylül Üniversitesi Adresli: Evet

Özet

In this study, we investigated the relationship between social media and users' personality factors. We used a questionnaire comprising the five-factor model of personality (McCrae & Costa, 1987), a life satisfaction scale (Diener, Emmons, Larsen, & Griffin, 1985) and a social media marketing activities scale (Kim & Ko, 2011) to collect data from 503 Faculty of Economics and Administrative Sciences students. The results show that 2 personality traits (namely, conscientiousness and openness to experience), 2 demographic attributes (namely, education and income level) and life satisfaction are significant predictors of social media use. The relationships with the other factors explored were not significant.