Organic foods motivations factors for consumers


World Conference on Business, Economics and Management (BEM), Antalya, Turkey, 4 - 06 May 2012, vol.62, pp.661-665 identifier

  • Publication Type: Conference Paper / Full Text
  • Volume: 62
  • Doi Number: 10.1016/j.sbspro.2012.09.110
  • City: Antalya
  • Country: Turkey
  • Page Numbers: pp.661-665
  • Keywords: Organic food, Marketing, Motivations factors, CONSUMPTION, CHOICE, HEALTH
  • Dokuz Eylül University Affiliated: Yes


The purpose of this paper is to analyze the motivations factors of buying organic foods in consumers. Consumers were approached during their food shopping in retail chain in Izmir. Research samples know meaning of "organic foods". The questionnaire included in a number of criteria that influence consumers when buying food. Data is analyzed with SPSS to explain consumers' willingness to buy organic foods. The results show that most consumers associate organic at first with milk, fruit and vegetables with organic products. The decision-making process is complex and the motives factors may affect vegetables. Data were collected in Izmir So research are represented only research samples. This is not generalized. Research results are important for company and consumers. Because these findings have implications for future sector-based communications to consumers. However they inform company for product development and consumer behaviour. (c) 2012 Published by Elsevier Ltd. Selection and/or peer review under responsibility of Prof. Dr. Huseyin Arasli