NEARSHORING AS A RELATIONAL INVESTMENT: INTERVENING EFFECT OF SUSTAINABILITY-BASED MOTIVES AND COSMOPOLITANISM


Özgen Ö., Dayanğan Ç., Bıçakcıoğlu-Peynirci N.

EMAC Annual Conference 2023, Odense, Denmark, 23 - 26 May 2023, pp.1

  • Publication Type: Conference Paper / Full Text
  • City: Odense
  • Country: Denmark
  • Page Numbers: pp.1
  • Dokuz Eylül University Affiliated: Yes

Abstract

Existing literature extensively focuses on firm-side drivers of supply chain decision, however, is

limited in understanding how consumers evaluate motives behind manufacturing location decisions.

The present study concentrates on the consumer-centric effects of sustainability-based motives

(economic vs. environmental sustainability) of nearshoring through an experimental study which

was aimed to understand the mediator role of gratitude between sustainability-based nearshoring

motives and willingness to reciprocate relying upon the social exchange theory. Cosmopolitanism

has also a moderator role on the relationship between sustainability-based nearshoring motives and

gratitude. The findings reveal that the environmental sustainability-based nearshoring motive elicits

greater gratitude and willingness to reciprocate than economic sustainability-based motives. Further,

cosmopolitanism enhances the gratitude more for environmental sustainability-based nearshoring

motive.