Cities and urban policy are central to the theory of neoliberalism and its process of capital accumulation, which has become a dominant paradigm all over the world since the 1970s. Turkey in the 2000s is in a phase of urbanization in which neoliberal urban policies are becoming more visible in the form of concrete outputs. Many new urban investments are being made, and luxury housing projects are at the forefront. The aim of this study is to evaluate three projects in Izmir created by an Istanbul firm. Folkart Construction housing projects have drawn attention as symbols of the neoliberal urbanization process in Izmir. The criteria to be used are decisions made regarding location and urbanization practices; design concept and symbolic value in the architectural context; and project costs, rent, and sale prices in the economic context. In addition, the study will examine the projects' appeal to certain classes and other groups, their security level, and controlled access in the social context in order to analyze these projects in relation to the neoliberal reconstruction process.