Managing the perception of service quality; the importance of understanding differences between demographic and behavioural customer segments amongst theme park visitors

Fotiadis, Anestis; KOZAK, METİN

doi:10.1108/f-01-2016-0016

Managing the perception of service quality; the importance of understanding differences between demographic and behavioural customer segments amongst theme park visitors

Atıf İçin Kopyala

Fotiadis A., KOZAK M.

FACILITIES, cilt.35, ss.486-510, 2017 (ESCI)

Yayın Türü: Makale / Tam Makale
Cilt numarası: 35
Basım Tarihi: 2017
Doi Numarası: 10.1108/f-01-2016-0016
Dergi Adı: FACILITIES
Derginin Tarandığı İndeksler: Emerging Sources Citation Index (ESCI), Scopus
Sayfa Sayıları: ss.486-510
Anahtar Kelimeler: Cluster analysis, Taiwan, Service quality, Importance-performance analysis, Theme parks, Visitor satisfaction, Visitor segmentation, Time cost, IMPORTANCE-PERFORMANCE, SATISFACTION, SCALE, INTENTION, MODEL
Dokuz Eylül Üniversitesi Adresli: Evet

Özet

Purpose - The aim of this study was to investigate the differences in the perception of service quality among various demographic and behavioural visitor segments within the theme park tourism market.