How Does Omnichannel Transform Consumer Behavior?
in: Managing Customer Experiences in an Omnichannel World, Taşkın Dirsehan, Editor, Emerald Publishing, pp.27-43, 2021
- Publication Type: Book Chapter / Chapter Vocational Book
- Publication Date: 2021
- Publisher: Emerald Publishing
- Page Numbers: pp.27-43
- Editors: Taşkın Dirsehan, Editor
- Dokuz Eylül University Affiliated: Yes