Collaborative production-distribution planning problem in supply chain systems is dealt with in this paper. A multi-objective linear programming model is developed in this concern. In order to reflect the collaborative planning issues to the model and to provide a more realistic model structure, decision makers' imprecise aspiration levels for the goals are incorporated into the model using fuzzy goal programming approach. To explore the viability of different fuzzy goal programming approaches for the collaborative production-distribution problem in different supply chain structures, i.e. centralized and decentralized, computational experiments are performed on a hypothetically constructed case problem. Computational results support our assertion that fuzzy goal programming approaches can effectively be used in handling the collaborative production-distribution planning problems in different supply chain structures. (c) 2007 Elsevier Ltd. All rights reserved.