The Role of Culture-Specific Relationships in International Businesses: A Systematic Review and Future Directions

Orra M.

JOURNAL OF EAST-WEST BUSINESS, vol.27, no.2, pp.109-139, 2020 (ESCI) identifier identifier

  • Publication Type: Article / Review
  • Volume: 27 Issue: 2
  • Publication Date: 2020
  • Doi Number: 10.1080/10669868.2020.1830914
  • Journal Indexes: Emerging Sources Citation Index (ESCI), Scopus, Academic Search Premier, IBZ Online, International Bibliography of Social Sciences, ABI/INFORM, Business Source Elite, Business Source Premier, Geobase, Hospitality & Tourism Complete, Hospitality & Tourism Index, PAIS International, Sociological abstracts
  • Page Numbers: pp.109-139
  • Keywords: Culture-specific relationships, emerging markets, international business relationships, review study, RELATIONSHIP DIMENSIONS, INTERPERSONAL-RELATIONS, PSYCHIC DISTANCE, CHINESE GUANXI, TRUST, PERFORMANCE, NETWORKING, MANAGEMENT, COMMITMENT, PERSPECTIVE
  • Dokuz Eylül University Affiliated: Yes


This paper presents a systematic review of 44 prevailing articles about cultural-specific relationships in the international business (IB) context, manifested in five emerging markets: Chinese Guanxi, Arabic Wasta, Latin America Compadrazgo, Brazilian Jeitinho, and the Russian Sviazi. For each of the cultural-specific relationships, this review highlights the state of construct development, theory application, and partnership types in the context of international business relationships in empirical IB studies. Based on these findings, future directions are proposed for advancing the conceptualization and operationalization of culture-specific relationships followed by the study limitations.