Green Export Market Orientation and New Product Success: A Cross-National Examination of Sustainable Exporting

İPEK İ., Cadogan J. W., Ishii R., KARACAY M.

2026 American Marketing Association Global Conference, Nice, France, 27 - 30 May 2026, (Summary Text)

  • Publication Type: Conference Paper / Summary Text
  • City: Nice
  • Country: France
  • Dokuz Eylül University Affiliated: Yes