29th Standing Conference on Organizational Symbolism, İstanbul, Turkey, 14 - 17 May 2011
By using the movie as a cultural artifact and organizational representation, this study aims to discuss the failure of an institutional entrepreneurship initiative with a connection to global politics taking place in 1960s of Turkey. By using institutional entrepreneurship as a theoretical base the study also contributes to the literature of representations of popular culture in organization and management studies. Furthermore, a critical historical analysis is realized in order to demonstrate industrialization discourse in 1960s of Turkey whilst Turkey could not achieve its own local car production due to varying political and economical aspects. A critical organizational perspective is taken to the 1960s Zeitgeist of Turkey in order to discuss possible impacts of global capital and global politics.
Keywords: Popular Culture,Institutional Entrepreneurship, Organization Studies, Devrim Arabaları-the Movie, Critical Management Studies.