Bargaining Behavior and the Shopping Experiences of British Tourists on Vacation

KOZAK M.

JOURNAL OF TRAVEL & TOURISM MARKETING, vol.33, no.3, pp.313-325, 2016 (SSCI) identifier identifier

  • Publication Type: Article / Article
  • Volume: 33 Issue: 3
  • Publication Date: 2016
  • Doi Number: 10.1080/10548408.2015.1051199
  • Journal Name: JOURNAL OF TRAVEL & TOURISM MARKETING
  • Journal Indexes: Social Sciences Citation Index (SSCI), Scopus
  • Page Numbers: pp.313-325
  • Keywords: economic psychology, Tourist experience, bargaining, travel risk, tourist behavior
  • Dokuz Eylül University Affiliated: Yes

Abstract

The impact of vacations on tourists' shopping behavior has received significant research attention, but there is a dearth of literature on bargaining behavior in the settings of tourism and hospitality. The purpose of this study is to investigate the bargaining behavior of British tourists visiting Turkey. The study employs an open-ended survey. Using a content analysis, the study suggests that most tourists use bargaining to seek value for money, and that they are more likely to bargain while on vacation than when at home. This study contributes to the body of literature covering tourist experiences when on vacation abroad, and proposes several practical implications.