Exploring the Alignment between the New Service Development and Service Dominant Logic A Grounded Theory Study of Logistics Service Porviders


SÜRÜCÜ E., DENKTAŞ ŞAKAR G.

21. Pazarlama Kongresi, Kütahya, Turkey, 6 - 08 October 2016, pp.844-868

  • Publication Type: Conference Paper / Full Text
  • City: Kütahya
  • Country: Turkey
  • Page Numbers: pp.844-868
  • Dokuz Eylül University Affiliated: Yes