Targeting and Market Segmentation in Services


Şener S., AKTAŞ G.

in: International Services Marketing: New Trends and Updated Terminology, İge Pırnar, E. Mutlu Kesici, Melih Tütüncüoğlu, Metehan İğneci, Editor, Detay Yayıncılık, Ankara, pp.420-427, 2017

  • Publication Type: Book Chapter / Chapter Vocational Book
  • Publication Date: 2017
  • Publisher: Detay Yayıncılık
  • City: Ankara
  • Page Numbers: pp.420-427
  • Editors: İge Pırnar, E. Mutlu Kesici, Melih Tütüncüoğlu, Metehan İğneci, Editor
  • Dokuz Eylül University Affiliated: Yes