AI and Marketing: Basic Concepts

Avcı E., Morcote Santos I. C.

in: Digitalization and Artificial Intelligence in Marketing, Erdoğan Koç,Gökhan Akel,Ahu Yazıcı Ayyıldız, Editor, Detay, Ankara, pp.1-30, 2025

  • Publication Type: Book Chapter / Chapter Research Book
  • Publication Date: 2025
  • Publisher: Detay
  • City: Ankara
  • Page Numbers: pp.1-30
  • Editors: Erdoğan Koç,Gökhan Akel,Ahu Yazıcı Ayyıldız, Editor
  • Dokuz Eylül University Affiliated: Yes