Logistics Innovation: A Service-Dominant Logic-Based Conceptual Framework

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Saatçıoğlu Ö. Y., Denktaş Şakar G., Karataş Çetin Ç.

in: Handbook of Research on Effective Marketing in Contemporary Globalism, BRYAN CHRISTIANSEN,SALİH YILDIZ,EMEL YILDIZ, Editor, IGI Global, Pennsylvania, pp.1-26, 2014

• Publication Type: Book Chapter / Chapter Vocational Book
• Publication Date: 2014
• Publisher: IGI Global
• City: Pennsylvania
• Page Numbers: pp.1-26
• Editors: BRYAN CHRISTIANSEN,SALİH YILDIZ,EMEL YILDIZ, Editor
• Dokuz Eylül University Affiliated: Yes