Logistics Innovation: A Service-Dominant Logic-Based Conceptual Framework


Saatçıoğlu Ö. Y., Denktaş Şakar G., Karataş Çetin Ç.

in: Handbook of Research on Effective Marketing in Contemporary Globalism, BRYAN CHRISTIANSEN,SALİH YILDIZ,EMEL YILDIZ, Editor, IGI Global, Pennsylvania, pp.1-26, 2014

  • Publication Type: Book Chapter / Chapter Vocational Book
  • Publication Date: 2014
  • Publisher: IGI Global
  • City: Pennsylvania
  • Page Numbers: pp.1-26
  • Editors: BRYAN CHRISTIANSEN,SALİH YILDIZ,EMEL YILDIZ, Editor
  • Dokuz Eylül University Affiliated: Yes