The Effect of Failure and Stability on Satisfaction, Negative WOM and Repurchase Intention: Insights from an Online Retailer’s Service Failure

Yıldırım C.

21st Annual International Conference on Marketing , Athens, Greece, 26 - 29 June 2023, pp.87-88, (Summary Text)

  • Publication Type: Conference Paper / Summary Text
  • City: Athens
  • Country: Greece
  • Page Numbers: pp.87-88
  • Dokuz Eylül University Affiliated: Yes