Operationalising a positioning model of Eastern Mediterranean ferry services

Yercan F., Roe M.

8th World Conference on Transport Research, Antwerp, Belgium, 12 - 17 July 1998, pp.115-128 identifier

  • Publication Type: Conference Paper / Full Text
  • Volume:
  • City: Antwerp
  • Country: Belgium
  • Page Numbers: pp.115-128
  • Dokuz Eylül University Affiliated: No

Abstract

This paper concentrates upon the comparative positioning of Turkish ferry operators in contrast to their European Union competitors in the Eastern Mediterranean market. The positioning model is operationalised by using a multivariate multidimensional scaling technique where the model is based on service marketing issues because of the service characteristics of the ferry business. Data applications into the technique an analysed to identify the positioning of the ferry operators for the ferry service lines in the Italy-Greece-Turkey corridor, for the year 1994.