Akademik Veri Yönetim Sistemi
International Entreprenurship Congress 2, İzmir, Türkiye, 27 - 29 Nisan 2011, ss.81-86
The accelerated pace of the current ecological crisis is pushing the current definitions of business. There is an increasing need for green management approaches. But some sectors and some organizations’ present activities are harming environment as a result of their nature. For this purposes, ecopreneurship is providing new opportunities for making new business definitions and establishing new businesses based on green principles. This study aims to provide an in-depth analysis of the ethical aspects of ecopreneurship. Because, as the concept’s popularity increases ecopreneurship is facing an increasing ethical challenge that is a threat to transform the concept into a greenwashing practice. A theoretical approach will be used to reach the ethical foundations of the concept and dilemmas that arise from them. Ethical foundations of the concept will be evaluated according to environmental ethic approaches. As a result of this analysis this study will provide results that can help to protect the ecopreneurship from showing management fad characteristics.
Keywords: Ecopreneurship, Green Management, Environmental Ethics.