Value Co-Creation in Omni-Channel Retailing: Reframingthe Service-Dominant Logic Perspective


DENKTAŞ ŞAKAR G., SÜRÜCÜ E.

in: The Virtual World and Marketing, Başar Enes Emre, Erciş Aysel, Ünal Sevtap, Editor, Cambridge Scholars Publishing, pp.105-152, 2018

  • Publication Type: Book Chapter / Chapter Vocational Book
  • Publication Date: 2018
  • Publisher: Cambridge Scholars Publishing
  • Page Numbers: pp.105-152
  • Editors: Başar Enes Emre, Erciş Aysel, Ünal Sevtap, Editor
  • Dokuz Eylül University Affiliated: Yes